Why did memetics fail?

In the 70s, two scientific approaches to the evolutionary study of culture emerged – memetics and the gene-culture coevolutionary theory. While the gene-culture coevolutionary theory still thrives, memetics appears to be a dead scientific discipline. Why?

13 Aug 2020

Radim’s paper, which focuses on diachronic development of memetics rather than its logical inconsistencies, claims that while the field of gene-culture coevolution focused on testing hypotheses, memetics got preoccupied with the ontology of the meme as a discrete unit of selection, strictly applying the gene-centered approach to culture, and differentiating between biological and memetic fitness. Thus, memetics was unable to study the adaptive function of culture, an approach that proved fruitful in the gene-culture coevolutionary theory.

You can find the article here: https://www.mitpressjournals.org/doi/abs/10.1162/posc_a_00350

26 Jun

LEVYNA conducted field research in Mauritius

As is our good tradition, LEVYNA members conducted a research trip to Mauritius in May 2025.

This year’s Mauritian expedition combined research with rich cultural immersion.
17 Feb

Witchcraft, Envy, and Norm Enforcement in Mauritius

In a new study published in Human Nature, LEVYNA was part of a team lead by A.K. Willard, studying how witchcraft beliefs affect social norms and behaviors. Specifically, researchers investigated whether witchcraft is regarded to be motivated by envy and how this notion influences community interactions. The findings show that, while witchcraft accusations were common, they were mostly directed at persons suspected of acting out of envy.
28 Jan

Socioeconomic variation in motivations for ritual practice – a new study by LEVYNA & UConn

In an ethnographic survey-based study published in the journal Religions, D. Xygalatas and P. Maňo looked at variation in motivations for ritual practice and how it relates to the socioeconomic status of respondents. The findings indicate that whereas people of lower socioeconomic standing address more immediate concerns related to material security and safety in their ritual practices, people at the other end of the socioeconomic spectrum tend to focus on the fulfillment of spiritual, social, or cultural needs.
23 Jan

Experimentally testing the existential insecurity hypothesis

In a new Registered Report published in Collabra, M. Lang and R. Chvaja experimentally tested whether secular individuals would be willing to join religious groups when threatened with cooperative insecurity. The results showed that while this effect was weak in a behavioral test, a self-reported willingness to join was much stronger than anticipated.

All articles

Why did memetics fail?

More articles

LEVYNA conducted field research in Mauritius

Witchcraft, Envy, and Norm Enforcement in Mauritius

Socioeconomic variation in motivations for ritual practice – a new study by LEVYNA & UConn

Experimentally testing the existential insecurity hypothesis